Customer Profiling
Market to prospects that “look like” your best customers.
You know who they are. They buy more. They click through more. They tell you what they want and how to communicate with them. They are your best customers.
So go find more like them. Easier said then done, right? Well, it can be that easy. If you have at least 1,000 “good” customers (anything less than 1,000 typically won’t be statistically relevant), just provide that list to us.
First, we’ll perform basic data hygiene on your list to ensure maximum match rate and optimize deliverability.
Your existing customers will be compared to the demographics of prospective customers within your defined marketing trade area. We will identify key indicators that are most representative of your customer base for targeted list selection.
What you’ll get back is a detailed report of where your customers are located along with approximately 24 different demographic categories that will show you exactly what your customers “look like”. So the next time you purchase a mailing list there’s no guess work involved, you will know exactly who you need to target. In addition, this profile can provide you with opportunities that you may have yet to uncover.
Profiling your database enables you to segment existing clients so you can develop effective cross-sell campaigns, up-sell promotions, loyalty programs and other customer-focused strategies. Your marketing campaigns are based on statistically relevant data insights that help you focus on your most profitable customers. You may also improve campaign efficiency, as you bypass unproductive customers, while marketing to your best prospects.
Some of the consumer demographics include:
Adults in household interests, age. child ages, credit card direct mail responder, dwelling type, ethnic code, gender, home equity available, home ownership, home sale price – range, household income, length of residence, marital status, number of children, etc…
Some of the business demographics include:
Annual sales, number of employees, legal status, location type, minority owned business, non-profit businesses, owner/renter, owner’s gender, SIC division, website URL, present years in business, etc…
